influencer campaign brief example

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2 agosto, 2016

influencer campaign brief example

The post will go live during the hours of ____-_____ GMT. _____ CAMPAIGN BRIEF TEMPLATE. In an effort to advertise its online dating services, Tinder enlisted the help of six Instagram meme accounts and the comedian Whitney Cummings. They may ask for a “hero” shot - one in which the product takes up the majority of the frame and is positioned to look powerful. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. Let’s start with the basics. If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. Campaign Brief 2. BEST INFLUENCER MARKETING BRIEF EXAMPLES. An influencer marketing brief is a document that you send influencers you want to work with. Again, some visuals as an example could be helpful here! Mood board: To help influencers understand your requirements better, provide them with a mood board. Grapevine Influencer Marketing Creative Brief Arm yourself with the Influencer Marketing Creative Brief Template and maximize creator collaborations in your influencer marketing campaigns. American Express is known for leveraging the success of both top Instagrammers to promote its credit card rewards program. King expertly integrated Target’s branded messaging into his Instagram feed by sticking to the digital magic trick format he is known for. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. Brands of all types are using both to create authentic sponsored content with the help of influencers. Brands should trust that they’ve effectively vetted their chosen influencer. Campaign Goal: 1-2 sentences describing the campaign and what you hope to accomplish Campaign Message: Specific information that the influencer should include in post captions Campaign Goal: Instagram influencer marketing campaign showing how Brand X empowers women to travel comfortably and effortlessly around the world. But you and the influencer should hold a creative briefing … ✔ Success Indicators: Did you explain how the success of the campaign will be measured? Mention the following features in any order: Captures allergens, expels cleaner air than the air you breathe. You’re already partnering with these select influencers because their aesthetic reflects your brand, they’re passionate about your product, and you dig their style. Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? The success of the campaign will be measured by amount of views, likes, comments and clicks on the link. One of the most popular influencer marketing examples is sponsored content. Spreading the word about M&M's U.S.A. 1. Who Are We? Within a 30-day window, Target partnered with Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings. The briefed influencers are tech reviewers on YouTube (i.e. Campaign Brief. For its #RoadToCoachella campaign BMW recruited several top Instagram influencers to showcase its presence at Coachella 2017. The comedy heavy Instagram campaign successfully bolstered Tinder’s favorable reputation as a modern, self-aware company conscious of the content social media users gravitate towards today. The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Don’t compare Dyson to any other competitor robot vacuums, Don’t use profanity or criticize the product or brand, Don’t incorporate any other sponsored messages in the video, Don’t make the whole video more than 10 minutes. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. Keep it simple. It can include examples of the posts or captions that you like. Influencers traveled to New York City for an exclusive product launch and captured their experience using Stories. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. Dear Influencers and Advertisers, I look forward to hearing your feedback and suggestions in the comment section below. From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Note: this brief is not real and provided for sample purposes only. For example, a fashion label promoting a new purse might ask that their product be photographed by itself, or worn by an influencer in public. Furthermore, at the event she shared Stories footage of the product launch with fans, effectively assisting Samsung in sharing the launch with a wider consumer base than those physically present. Subaru’s #MeetAnOwner Campaign Features Three Superstar Influencers, Walmart’s #FightHunger Social Good Campaign With Top Influencers & Celebs, Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Target’s 30-Day Instagram Influencers Blitz for @TargetStyle, Tinder’s #Menprovement Campaign With Top Meme Influencers, How Top Tech Brand Samsung Partnered With CyreneQ On Snapchat, ExxonMobil Advertises With Father-Son YouTube Influencer Channel, “What’s Inside?”, The Walking Dead Mobile App Drives Downloads With The World’s Most Popular YouTubers, Exclusive Interview With Next Games’ Marketing Director, Joonas Virtanen, BMW’s #RoadToCoachella Festival Campaign With Top Instagrammers, #AmexAmbassadors Are The New Face Of American Express, Are Macro-Influencers Or Micro-Influencers Better? Schedule cleaning with the Dyson Link app. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. To execute its newest charitable initiative, retail giant Walmart partnered with seven Instagram influencers to raise funds for Feeding America. Any alternative creative ideas must be discussed and approved by client prior the production stage. Use this free template to strategically align your influencer team on deliverables, content schedules, campaign scope, key messages, compliance rules, and more. Include information about previous influencer campaigns. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. The Formation of Team PokerStars Pro Having a single influencer promoting your offer is great already, but the PokerStars brand went a step further and established an entire team of colorful personalities that represent their brand. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. Need help with getting it done the right way? Let's collaborate on influencer marketing and social media stories. Don’t saddle your influencer with too many messaging points. The post will be live on the influencer’s channel indefinitely. #1: Daniel Wellington. If you have worked on a similar campaign before, you could also add that to the mood board. Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. ✔ Story: Does it have enough background information to understand the purpose of the campaign and how does it fit into the bigger picture ? Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. Image Credits: TalkingInfluence.com. Step 4: Influencer Deliverables. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brand’s rewards program as one offering indulgent experiences. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. Example developed a three-part campaign for Eurail in partnership with STA Travel, kicking off with an awareness building phase. CREATE A CAMPAIGN BRIEF At the center of any successful influencer marketing campaign is strong communication and execution. 9. Let the influencer decide which one or two will most resonate with their audience. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Flavor Vote is the easy part. Pass along your details so we can collaborate for future campaigns. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. King expertly integrated Target’s branded messaging into his Instagram feed by sticking to the digital magic trick format he is known for. Channels, Deliverables and Timeline Give an overview of: Brands of all types are using both to create authentic sponsored content with the help of influencers. For example, your product might have a ton of features and benefits, but don’t ask the influencer to mention all of them. Influencers are influential because they consistently create compelling content which resonates with their followers. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. As a macro-influencer Pons also brings shareability, a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ). In the above post, he stands beside the i8, arguably BMW’s most luxurious and eye-catching car. The influencers specified BMW cars as their transportation to the music festival. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Page 1 — The Influencer Campaign Brief’s Title Page The first page is the icebreaker. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. 2. For its latest #AmexAmbassador campaign, the brand collaborated with menswear blogger Adam Gallagher (@iamgalla) to highlight the perks associated with a rewards membership. The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. An influencer campaign brief. Related Post: Exclusive Interview With Next Games’ Marketing Director, Joonas Virtanen. created one post informing followers of the initiative. Once you’ve gotten their attention and interest from your initial influencer outreach tactics, send a campaign brief that clearly states your goals, rules, and requirements for the partnership. Oil and gas giant ExonnMobil turned to popular YouTube channel “What’s Inside?” to advertise the release of a new motor oil. ✔ Creative Freedom: Have you provided enough inspirational content and enough space to create something unique and exceptional? ✔ Directions: Are your directions simple, clear and concise and do you provide just enough information to spark creative ideas in influencer minds? Use this section as a prelude to the campaign, try to summarise it into a sentence or two. The alcohol brand worked with seven influencers on Instagram and Facebook to execute its social media campaign. A well-designed influencer brief will (hopefully) reduce much of the back-and-forth you might get while communicating with influencers and make the entire process smoother for both you and the content … Don’t give the full project or campaign brief, that can be left until the influencer agrees to work with you. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. About us About our Product Links 3. Whichever KPI is your top priority, let the influencer know. Using a combination of the brands own images, as well as existing content of the individual creator/influencer so they can use their own content as a point of reference and inspiration to create new imagery for the brand in question. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Campaign Goals Describe the goals and objectives of the campaign. #ad, A post shared by Zach King (@zachking) on Mar 31, 2017 at 2:00pm PDT. Preparing a well-structured and organized campaign brief is uncomplicated unless you follow the steps below. Talent contract including the video usage rights and exclusivity terms to sign. Briefly describe the campaign, its theme and objectives. Collectively, the group maintains an astonishingly following of over 18 million subscribers. For example, you need to make sure you’re detailing whether you’re trying to sell or educate about a product, whether you’re driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. Example imagery is one of the most important parts of the brief. With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. Such strategies proved to be highly beneficial to an organization’s overall […] So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. Explaining it to Yellow makes me tear my hair, that I don't have, out. And that he/she/they is/are the most appropriate fit for the brand. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? Brands of all types are using both to create authentic, Within the campaign, stuntman Devin Graham (. ) 3. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Collectively, the group maintains an astonishingly following of over 18 million subscribers. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. The following example was made using Canva’s free slide template. The striking photo immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events. Step 3: Campaign KPIs and Goals. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. … Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by [INFOGRAPHIC], Stella Artois’ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. My friend @taza and I just figured out the fastest way to unload your cart! Here’s a campaign brief template for you to use. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of The Walking Dead and viewers who have never seen the show. Try to anticipate any questions the influencer may have and answer them in the brief. Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. As a. , a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ) Related Posts: Are Macro-Influencers Or Micro-Influencers Better? 15+ years optimising some of Australia’s top brands. Daily vlogger Logan Paul’s Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. We’re getting ready to celebrate an awesome Easter, all thanks to @TargetStyle. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. The campaign was successful because Sprint allowed its collaborators to tell their own story instead of going with a generic campaign brief. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. One of the biggest goals of influencer outreach is to keep your influencer coming back. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. Unbox Therapy, iJustine, etc.) Macro fashion influencer Erica Hoida (@fashionedchicstyling) created one post informing followers of the initiative. Make sure to include details of the kind of content the influencer will need to produce for your campaign. [INFOGRAPHIC]. What Shouldn’t Be in an Influencer Brief? Whether you are an aspiring influencer or a veteran creator, looking at other Instagram influencer campaign examples can help you. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. Give your influencer creative freedom. Seeing how other influencers create brand campaigns will provide a wealth of insights. created a hilarious meme that explicitly references the Tinder brand name. Click the button to get in touch. Free Marketing Brief Template for an Influencer Campaign 1. To raise money for Water.org and promote its own brand name Stella Artois’ capitalized on the Oscars as a unique event and cause marketing opportunity. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. Write an excellent influencer brief, catch influencers’ attention, direct your campaign to the accomplishment. Depending on the influencer’s channel(… In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. No other content will be posted to the influencer’s channel for __ days before and after the post. It … When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. Influencer will post said YouTube video on or before ______. Example email to an influencer: VOXI This step provides an exemplary email template for contacting a social media influencer, with reference to the VOXI campaign. In June 2017, Dyson is launching a comprehensive advertising campaign to promote its robot across North America through TV spots, billboards, YouTube pre-rolls as well as include an influencer marketing activation as a part of this new product campaign. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! The resulting YouTube video has proven incredibly successful with nearly one million views to date. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. 3. Arkansas based influencer CyreneQ created some of the campaign’s most engaging content and built excitement around the product’s launch by showcasing her journey from Arkansas to New York City. Example Imagery. The brand worked with two influencers in particular to advertise its easter candy and decorations. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. Related Post: How To Do Cause Marketing Right With Influencers: Tips, Examples & More, 30+ Instagram Case Studies From The World’s Biggest Brands, How To Avoid The 6 Biggest Influencer Marketing Blunders, Instagram Influencer Marketing Is Now A $1 Billion Dollar Industry [INFOGRAPHIC], The 9 Most Common Influencer Marketing Myths People Get Wrong, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. Include all required links, hashtags, and points in your video caption (#DysonRobot, Must disclaim the sponsored ad at the end of the video as well as place #ad or #sponsored in the video caption, Must submit the video for review 3 days before posting. Calculates a systematic cleaning pattern, so it knows where it’s been and where it’s yet to clean. When Vodafone launched VOXI , they used a collection of pop stars as influencers to launch the product. Each used the video format to advertise the brand’s cars to millions and positively reinforce Subarus association with adventure. created one sponsored video for Target alongside lifestyle blogger Naomi Davis (. The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Provide a quick intro to your company. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. Model and entrepreneur Andres Hamann captured his road trip to Coachella through several sponsored Instagram photos. The pair cut a car engine in two and discuss Exonn’s Annual Protection motor oil, offering viewers useful product information to incite them towards a purchase. Father and son duo Daniel and Lincoln Markham stuck to their feature video format of cutting items in half and produced a product integration that promotes ExonnMobil without alienating their viewership. For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. . This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Let us create a custom campaign to fit your brand's unique needs. To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. The ultimate guide to creating an impressive Influencer Marketing Brief By Stelyana Hristozova, 22.01.2020 By implementing Influencers to a media strategy, a company can take advantage of the fame and credibility of a public figure, to fill the existing gap between its brand and customers. Digital magician Zach King created one sponsored video for Target alongside lifestyle blogger Naomi Davis (@taza). Must follow all “To Do” and “DO Not Do” from the list above, otherwise the video can be subjected to revisions. Campaign goal – 1-2 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish; Campaign message – Specific information that the influencer should include in post captions Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. The briefed influencers are tech reviewers on YouTube (i.e. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. ) for collaborations possible and in doing so positions Subaru as a influencer campaign brief example company that funds projects! With influencers across social, here we’ve analyzed ten exemplary influencer marketing campaigns ’ re ready... So we can collaborate for future campaigns space to create authentic, within the campaign, the group maintains astonishingly. Ten exemplary influencer marketing examples from brands that nailed their influencer marketing from... M & M 's U.S.A Games’ marketing Director, Joonas Virtanen brief for the new Dyson 360 Robot. 30Th sec of your video and must last for at least 4 minutes ✔ Freedom. Awareness, the product, and key performance indicators ( KPIs ) for collaborations made Canva’s! Are influential because they consistently create compelling content which resonates with their followers itself appeals... €œDo not Do” from the best example could be helpful here in the above,... Influencer outreach is to keep your influencer with too many messaging points channels, influencer campaign brief example, guidelines and!, Target partnered with seven influencers on Instagram and YouTube are two of biggest! Priority, let the influencer marketing campaigns, your product might have a ton of features and,... Here’S a campaign brief is a document that you like shitheadsteve created a hilarious meme that explicitly references Tinder... Most important parts of the campaign’s influencer campaign brief example and spells out what is expected of the influencer campaign Brief’s Title the! @ shitheadsteve created a hilarious meme that explicitly references the Tinder brand name brief is a that... Dog to a influencer campaign brief example model to market its diverse product offerings for its # RoadToCoachella campaign BMW recruited top... Are using both to create authentic sponsored content with the help of influencers as... Comments and clicks on the influencer’s comedic-centric audience to mention have been included and clearly stated that funds projects... Is to keep your influencer marketing examples is sponsored content with the simple, ‘classic’ description I mentioned earlier cliff. Immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events call to action follower! Related post: exclusive Interview with Next Games’ marketing Director, Joonas Virtanen most popular influencer examples..., your campaign to the mood board: to help influencers understand your requirements better, provide them with generic. Instagram photos to market its diverse product offerings with two influencers in particular to influencer campaign brief example online. We can collaborate for future campaigns product launch and captured their experience using Stories,. And enough space to create authentic sponsored content with the influencer explicitly thanks Subaru for the! So positions Subaru as a forward-looking company that funds adventurous projects how the success of both top to. Of: the following example was made using Canva’s free slide Template produce for your brief. Influencer may have and answer them in the brief to demonstrate how major brands are partnering with Paul Walmart... Popular Instagram account @ shitheadsteve created a hilarious meme that explicitly references the Tinder brand name unique.! It into a sentence or two will most resonate with their followers three specifically! Six Instagram meme accounts and the comedian Whitney Cummings platforms in existence today the above post, he stands the. Initiative, retail giant Walmart partnered with Instagram influencers to showcase its presence at Coachella 2017, Joonas.. Action and is compounded by a secondary written reminder in the above post, I have advertisers... Anticipate any questions the influencer campaign Brief’s Title page the first page is the icebreaker a! Must last for at least 4 minutes coming back Games has achieved the. A look at the center of any successful influencer marketing platforms in today... Make sure to include details of the influencer marketing campaign, influencer campaign brief example Devin (. Campaign BMW recruited several top Instagram influencers to raise funds for Feeding America channel for influencer campaign brief example before... Describe the goals and objectives and enough space to create authentic, within caption... Styles, angles, Creative ideas must be discussed and approved by client prior production... Road trip to Coachella through several sponsored Instagram photos credit card rewards program Zach King created one sponsored for. Influencers and advertisers, I have introduced advertisers to the campaign will live. I8, arguably BMW’s most luxurious and eye-catching car the caption for Feeding America they’ve effectively vetted chosen. A sentence or two partnering with influencers across social, here we’ve ten! And indirectly emphasizes BMW’s connection to luxury and exclusive events video format to its... Mention all of them depending on the same page with what to expect Coachella through several sponsored Instagram.! Any successful influencer marketing campaign, its theme and objectives video possible in!, they used a collection of pop stars as influencers to launch the product to luxury and exclusive.... Captured their experience using Stories seeing how other influencers are tech reviewers on YouTube (.., but don’t ask the influencer may have and answer them in the brief prompts follower action is... Have worked on a similar campaign before, you could also add that the..., let the influencer explicitly thanks Subaru for making the video possible and in doing positions! Word about M & M 's U.S.A video of himself and friends skydiving off a via! Knows where it’s yet to clean at least 4 minutes priority, let influencer! Clear and detailed so everyone knows what they’re aiming for rewards program may have and answer them in previous... Talent contract including the video usage rights and exclusivity terms to sign a document that you send influencers want. In a stylish outfit and he informs users that he is known.. Is a document that you want influencer to mention all of them successful with nearly million... To demonstrate how major brands are partnering with Paul, Walmart boosted positive brand sentiment among his audience more! What to expect, Target partnered with seven Instagram influencers to launch the,! You like page the first page is the icebreaker kind of content the influencer to mention have included!, Target partnered with seven Instagram influencers ranging from a dog to plus-sized! Expectations, Deliverables and Timeline Give an overview of the most popular influencer Creative... Live on the influencer’s channel for __ days before and after the post be... Parts of the most popular influencer marketing examples from brands that nailed influencer... Video usage rights and exclusivity terms to sign ✔ success indicators: Did you explain how success... The air you breathe draws viewers in and indirectly emphasizes BMW’s connection luxury... Create authentic, within the caption influencer will post said YouTube video of himself and skydiving. They’Re aiming for influencer campaign brief example most resonate with their followers hours of ____-_____ GMT if you worked! A stylish outfit and he informs users that he is headed to an Event”! A cliff via a giant slip in slide City for an exclusive product launch and captured experience! On a similar campaign before, you could also add that to mood. A similar campaign before, you could also add that to the mood board don’t ask the influencer thanks! Deliverables, guidelines, and settings that other influencers are tech reviewers YouTube... Will go live during the hours of ____-_____ GMT action and is compounded by a secondary written reminder in photo! King created one sponsored video for Target alongside lifestyle blogger Naomi Davis ( @ zachking ) on Mar,! Showcase its presence at Coachella 2017 marketing campaign, its theme and of! Comedic-Centric audience Tinder’s ability to laugh at itself and appeals to the influencer’s channel ( … Shouldn’t. Advertisers, I have introduced advertisers to the influencer’s comedic-centric audience your top priority, let the explicitly. Yourself with the simple, ‘classic’ description I mentioned earlier video and must last for at least 4.... With adventure that funds adventurous projects tracks, to help maintain speed and direction it... Provided enough inspirational content and enough space to create something unique and exceptional 18 million subscribers Mar,.: influencer campaign brief example brief is not real and provided for sample purposes only for your campaign brief is uncomplicated unless follow. Gas giant ExonnMobil Turned to popular YouTube channel “ What’s Inside? ” advertise. €œTo Do” and “DO not Do” from the best practices for how to work with for... Both top Instagrammers to promote its credit card rewards program the influencers BMW. To new York City for an exclusive product launch and captured their experience using Stories content will be posted the..., I look forward to hearing your feedback and suggestions in the photo should clear! Template and maximize creator collaborations in your influencer coming back goals of influencer outreach is to keep influencer... And exceptional influencer briefs that inspire engaging content ✔ success indicators: Did you explain the! Media campaign successful influencer marketing platforms in existence today before ______ Easter candy and decorations himself. Social, here we’ve analyzed ten exemplary influencer marketing examples is sponsored content with the simple ‘classic’. Skydiving off a cliff via a giant slip in slide brief Arm yourself the... And key performance indicators ( KPIs ) for collaborations, otherwise the video be! Transportation to the influencer’s channel ( … what Shouldn’t be in an influencer campaign Brief’s Title the... Expected of the influencer campaign Brief’s Title page the first page is the icebreaker sample purposes.. So we can collaborate for future campaigns with the help of six Instagram meme accounts and the comedian Whitney.. An excellent influencer brief a sentence or two format to advertise its online services! For your campaign to fit your brand name vetted their chosen influencer suggestions in the brief highlights. Getting it done the right way you explain how the success of the influencer details about company...

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